People and brand projects that are part of my story.
Wagasa is a Japanese restaurant in Seixal, Portugal. The name creation takes into account the appeal to the feminine requested by the client in the briefing.
The technique used is evocative names, which act on people’s perception through symbolic associations. Wagasa is the Japanese umbrella, closely associated with geisha culture, another customer request.
Traditionally, it is an object of care and protection, associating itself with the care that the brand has for each restaurant customer. All symbolism and its conscious and unconscious meanings resonate in the brand, helping to build a unique identity for the business.
- Year: 2021
- Services: Naming
- Collab: Destra (Visual Identity)