People and brand projects that are part of my story.
The work for Blissage involves creating the brand name and its positioning as well. The search for unusual possibilities, but at the same time connecting with the public and transmitting the sophistication and elegance expected from the brand, are the project’s guiding principles.
The construction joins Bliss, the ecstatic happiness, with the French suffix age, used to form nouns. Thus, it reinforces the elegance found in the brand’s essence. The slogan “fall in love with new sensations” is based on the lover archetype, defined for the brand in the strategy stage.
- Year: 2021
- Services: Naming, Copywriting
- Collab: Vulto (Visual Identity)