People and brand projects that are part of my story.


Manifesto Naming Verbal Identity

Zelf is a lingerie brand that has care as its essence. Its concept directly reflects on women’s self-care and self-esteem. Therefore, all communication leads to the internal movement of connection.

Naming arises from one of the etymological origins of the word Self, which represents the self. It is directly linked to the brand concept, which takes self-care, self-love and well-being as guides.

From the meanings brought in the name, the construction of the brand’s concept, positioning, slogan and all verbal identity found its way, which reinforced the (re)connection of women with themselves.

  • Year: 2021
  • Services: Naming, Verbal Identity, Manifesto
  • Collab: Vulto (Visual Identity)