People and brand projects that are part of my story.



How to convey care and intelligence at the same time? It was the question that led to the creation of Zeel, an innovative solution for the healthcare field. An app that guides doctors on their careers.

Naming arises from the variation of zeal. The construction conveys one of the main attributes of the business, representing the act of caring as a guide for health professionals.

Created to optimize routines and guide careers, the app facilitates the daily lives of doctors and health professionals, offering tools that optimize their management tasks, generate opportunities and guide their decisions.

  • Year: 2021
  • Services: Naming
  • Collab: Morama (Research, Positioning, Strategy), Rodrigo Müller (Visual Identity), Marlon in Motion (Motion Design)